Iron & Steel Division-III supplies steel sheets and stainless steel products to a wide range of industry sectors such as consumer electronics, household equipment, kitchen equipment, steel furniture, vehicle onboard components, railroad cars and others closely linked to everyday life. We take full advantage of the processing functions of our subsidiaries to bring customers topflight high-valued-added products. Supplying basic materials for retailers to steel product wholesalers, coil center operators and other distributors is another of the division's main functions.
Our division mobilizes MISI group processing facilities to provide Japanese customers that are developing business in China and Southeast Asia with the same quality of service available in Japan. In areas with robust demand, we install increasingly advanced processing equipment and provide more sophisticated processed steel products to better address customer requirements. In the titanium and new materials domains, we are advancing initiatives toward satisfying orders from overseas factories.
We established an independent stainless steel sales organization in April 2015, and have effectively placed our steel sheet and stainless steel operations under a single division. The goal is to realize a truly “hybrid” headquarters geared to fluidly fuse our efforts in both categories. More specifically, we will generate greater synergies by handling both types of products, further enriching our corporate function as an integrated and powerful sales presence dealing in both steel sheet and stainless steel.
MISI has formed an alliance with the Euro Group of Italy—a pivotal force in motor core production operations worldwide—to found the joint venture Euro-MISI Laminations (Jiaxing) Co., Ltd. in Jiaxing City, China. Reflecting our pioneering presence in the motor core field, in 2019 Euro-MISI will become the first company to offer full-scale supply of motor cores for electric vehicle (EV) drives. In another move to strengthen this business and keep pace with the emerging shift to EVs, the Electric Vehicle Strategy Team will operate from the MISI head office.