Automotive Steel Products Division

Product Lines

  • All metal products used in automotive production, including steel sheet (hot-rolled steel, cold-rolled steel, and coated steel), specialty steels and wire rods, stainless steel, and aluminum.

Increasing Customer Satisfaction

Increasing Customer Satisfaction is and will always be our key issue. The Automobile Steel Products Division has established a robust Supply Chain Management System (SCM) based on our customer’s requirement. In order to maintain such SCM system, it is important to establish and maintain mutual trust and confidence between our suppliers and also with our customers. We will continue enhancing our quality and volume of service by gaining trust from our suppliers and customers.

Expanding Business Domains

In addition to our current business (Trade and Processing), we are expanding our business domains. For example, we're setting up a joint venture to produce truck frames in Indonesia, launching a joint venture in China with major Japanese and US steelmakers for precision rolling of specialty steel, and building a forged products business with Japanese specialty steelmaker in Mexico. Furthermore, to expand our current business domains, we are also investing in major Italian automobiles components producer to create new business with European automakers.

Strengthening Global Supply Systems

To respond to the expanding business interests of our overseas customers, we have established the same SCM system in overseas countries. At the same time, we also have increased and improved our processing capacity to meet with high quality demands of our customers. Moreover, we are actively setting up joint ventures and/or partnerships with local suppliers to fulfill the needs of our customers’ localization.


A Coil Center Supporting Automobile Production in Mexico

The MISI Group established the automotive steel processing center MI Metal Processing Mexicana, S.A. de C.V. (MMPM) in 2011 to respond to increased domestic demand in Mexico and to serve as a base to supply steel for automobile manufacturers with expanding production capacity in North, Central and South America. A wholly owned subsidiary, MMPM is expanding its business, providing its customers with value-added services through its blanking line as well as diverse, high-level service through just-in-time delivery.